Digital strategy

Think strategically when creating your ad product

How can a business benefit from information and technology? We can answer this question with a digital strategy. We will prepare for you a plan for promoting a product or service online from goal setting to budget planning.

The strategy will have 6 sections:

Statement of goals

Study of the target audience

Channel selection

Creation of advertising campaigns, preparation of ads and offers

Drawing up a media plan

Analytics and optimization

With the development of the Internet and IT technologies in Nur-Sultan / Astana, there is more and more need to promote your business in the Internet. This allows you to increase your profits and reach a large target audience. To do this, you need to form a marketing plan, in other words, develop a Digital strategy.

What are digital strategies? And what are they for?

Digital strategy is an important marketing tool, the purpose of which is to develop and transform a business, popularize a product or brand.

The main stages of the digital strategy in Nur-Sultan / Astana are:

  • 1) Defining goals;
  • 2) Target audience monitoring;
  • 3) Analysis of the channels for delivering content to the consumer;
  • 4) Creation of advertising campaigns, marketing moves;
  • 5) Drawing up a media plan;
  • 6) Analysis of financial indicators and their optimization.

All this is possible and real to be done with the help of a digital strategy. Each of the stages is tied to identifying consumer goals.

Digital strategies in Nur-Sultan / Astana are closely related to Branding and PR. Therefore, in order for a potential consumer to know about you and remember you, at the very beginning you need to use these tools. Namely, to develop a trademark of products, to position and promote oneself in the market, to secure a reputation for oneself. 

To implement the set tasks, market, audience, and competitor studies are conducted, their own competitive advantages are identified, and suitable digital channels and specific tools are selected.

Branding is intended create demand consumers for goods and services. The main branding goals – popularization of the company or brand, increasing awareness brand, sales and profit growth. If you work with a brand correctly, consumers will pay more because they think the brand is worthy.

Branding means:

  • work on improving the product;
  • increasing the prestige of the brand;
  • brand compliance with market requirements.

When potential consumers have an understanding of who you are and what you offer, it's time to collect leads - performance tools will help here, such as:

  • SEO;
  • Contextual advertising;
  • CPA networks;
  • Targeted advertising;
  • Programmatic;
  • Retargeting.

However, the main thing is not the use of any tools, but the result. You do not develop or use individual performances or instruments, but use their mix for greater effect and depending on the client's behavior. Identify his needs, why and when he went to the Internet.

Also, the sets of tools used can vary depending on the business. For example, branding is needed for large companies with high turnover, for small companies it will be useless. And also with a one-time purchase, mailing will be inappropriate. It is important to take into account the factors influencing the formation of demand and the sphere of business.

 

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VR
технологии
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Promobot
Thermocontrol
робототехника
Исходный код страницы сайта
Web
технологии
Разработка мобильного приложения под ios
mobile
приложения
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